How to Reduce Bounce Rate and Boost Your Conversions

How to Reduce Bounce Rate and Boost Your Conversions

Websites have consistently been and are still being used as one of the essential tools for leveraging businesses. It is practically rare as a unicorn to discover a business that is making crazy profits without having a website. Furthermore, that is because, for a prospective client, a website design is an entryway to the company’s products and services. Now a few people may argue that picking mobile application development could have been a superior choice, however then a website, to some degree, builds the foundation where you can connect with your clients in a lot more extensive sense to reduce bounce rate.

In any case, at that point, there are times when you wonder why on the earth your website isn’t producing business true to form, regardless of spending a fortune on it. You begin questioning your product, just like your business potential. Be that as it may, the majority of the occasions, the genuine culprit is ‘Bounce Rate’.

What is Bounce Rate?

The least complex meaning of Bounce Rate is – it is the percentage of visitors that leave a website in the wake of viewing the primary page. Indeed, even basically, your product or service didn’t appear to be sufficiently interesting to them. The impact of Bounce Rate on your business could be deplorable if, over time, nothing is done about it.

As indicated by a research, 26-40% Bounce Rate is extraordinary, 41-55% is average and anything above it isn’t what you ought to focus on.

So how would you decrease the Bounce Rate of your website? On the off chance that you are searching for an answer, this guide is an absolute necessity read for you:

Readability:

The association between Bounce Rate and readability is very obvious; the better they understand, the more they are intrigued. In the event that you have a WordPress website, you get a free SEO plug-in from Yoast. Introduce it and follow the rectifications it recommends to improve your content’s meaningfulness.

As indicated by Yoast, a piece of content has great comprehensibility when: 

  • Not over 25% of sentences have in excess of 20 words. 
  • Accentuations and language structure have been very much dealt with. 
  • There is adequate use of progress words. 
  • passive sentences are under 20%

Use Sufficient Infographics:

Visual communication has consistently been substantially more effective at getting the message over, compared with text as it were. People discover it the content additionally captivating when you use images, GIFs and videos to communicate.

Additionally, Google likewise offers priority to content that has more infographics. And, in case, if you have a good ranking on Google already, it is likely that people already trust your website enough.

Integrate the Content with Brand 

Integrating the content with the brand brings consistency and a feeling of validity to your website. The segments on your landing page ought not to feel dispersed and should not discuss extraordinary or conflicting objectives. Complete extensive research on the tone of how others, in a similar line of business as yours, pen down their thoughts. Have a logo and a synopsis of your vision, mission and goals on the landing page itself.

Load Time

As per insights, a 1-second delay could cost you 7% conversions. As per another study, 53% mobile sites convert into ghost towns if the load times are over 3 seconds. 

What do these figures state? 

It is that people don’t care to pause, period

You can decrease your website’s load time by utilizing page optimization methods like using compressed pictures and videos. Also, utilizing cached pages likewise reduces your load time as the server sends webpages from local cache.

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